How we safeguard our advertisers' brand
User-generated content (UGC) is an infinite source of creativity, diversity and has an incredible potential of connecting people. Its biggest upside, the variety of content, makes it a challenge for advertisers to control in which environment their message is shown. This page explains what we are doing to protect our users from inappropriate content and also what we are offering especially to advertisers to control the environment in which their ads are shown.
Users on Tellonym are talking about a wide range of topics in a very open and honest manner. This honesty and openness is contribuable to Tellonym’s unique feature set, including the ability of receiving anonymous messages.
Safety by Design: Confirmation based Content
To ensure all messages are in accordance with our Community Guidelines, every anonymous interaction is following our confirmation based concept:
Every Tell (a message that can be anonymous) is automatically analyzed by multiple filters and only visible to the receiver. Only if the receiver chooses to comment a Tell, both comment and Tell are published on the receiver’s profile. By allowing the receiving user full control over which content is public, we overcome the biggest challenges in anonymous messaging.
Besides our safety by design, we have many more approaches to fortify the safety of our platform and the advertisement friendliness:
Team of skilled experts
responds to all inquiries, oversees moderation, designs new solutions
Learning Context Filters
Analyses every content piece and takes automatic moderation decisions
Email Support
all emails are answered by a team of experts from our office in Berlin
Content Moderators
takes moderation decision in democratic approach
For Advertisers
Blacklisting Topics / Words
advertisers can set lists of words which aren’t allowed to be close to a shown ad
Reporting System
users can report other users and all content types which are checked individually
Simple & Clear Community Guidelines
setting rules and boundaries on our platform
For Advertisers
Profile-Based Risk Analysis
automatically detect a risk score per profile and only show ads on low risk profiles
Picture Filters
all pictures uploaded are automatically checked for inappropriate content
Custom Rules for Inbox
users can set conditions which have to be true to send them messages
Blocking System
users can block everybody, including anonymous senders
Self-Harm Alerts
oversees messages for potential dangers and informs experts if necessary
Code Protection
all safety settings can be set up & protected by parents
For Advertisers
Control Types of Interaction
decide how your ad can be interacted with to reduce potential of inappropriate interactions
Custom Word Filter
user can block specific words and topics from their inbox
Advertise on Tellonym
Learn more about how to utilize Tellonym to reach your companies goals.
Tellonym Ads